Duplicate Content: 5 Myths and 5 Facts About How It Impacts SEO

Have you heard of duplicate content?

Maybe the period replenishes you with dreaded. After all, you’ve probably listened cruelty floors about how search engines like Google punish websites if they reproduction so much as a name or phrase. Duplicate content must be one of the worst SEO mistakes you can spawn, right?

Don’t worry, it’s not.

In fact, most people who spread these rumors have little( or no) understanding of what duplication content means and how it affects your SEO.

Below, I’ll walk you through exactly what duplicate content is and how it actually alters search standings. I’ll likewise dispel some common superstitions along the way.

What Is Duplicate Content?

Duplicate content is content that appears at more than one location or URL online. Meaning, if the same information is available at multiple URLs, it could be considered duplicate content.

A study by Raven found that up to 29 percent of pages have replica content.

What actually weighs as duplicate content, though? Is it a full webpage, or could it be a few arguments of text?

Well, here’s Google’s definition of duplicate material 😛 TAGEND

What Is Duplicate Content - Google definition

In other texts, duplicate material could include anything from a product description to a whole sheet if it shows at various homes on your website.

Here’s an example. Say you’re a retailer selling grey jeans and the URL looks like this 😛 TAGEND

“https :// yourcooljeanshop.com/ jeans/ white-jeans.html”

Maybe you launch a sale and the commodity is now at this connect, too 😛 TAGEND

“https :// yourcooljeanshop.com/ permission/ jeans/ white-jeans.html”

You’re hosting the same product description and image at two different URLs, so it’s technically duplicate content.

Why Should You Avoid Duplicate Content?

According to Google, duplicate content won’t tank your SEO higher-rankings. They specifically say:

” Duplicate content on a site is not floors for act on that place unless it appears that the intent of the replication content is to be deceitful and manipulate search engine decisions. If your area suffers from duplicate content topics, and you don’t follow the advice listed in this document, we do a good job of choosing a version of the content to show in our search results .”

However, you should limit your replicate material where possible.

Why? Well, search engines like Google don’t know which URL to show first in the search results. They’ll try to determine which arise is most relevant to the particular search query, but there’s a chance they’ll get onto wrong.

If Google gets it “wrong, ” your target audience may not see your content. Or, they won’t be participating in your material, because the page Google shows them doesn’t answer their exploration intention.

That raises me to my next extent: the user experience, or UX.

UX is crucial. In fact, UX improvements have an average ROI of 9, 900 percent .

This conveys improving UX by lowering duplicate content is well worth the effort.

Making an effort to avoid duplicate content aids me deliver the best UX possible, which is what we’re all purporting for as purveyors, right?

5 Myths About Duplicate Content

Just because you should limit duplication material doesn’t represent it’s all bad. To help you better understand how this type of content actually affects SEO, let me bust the five most common superstitions.

1. Having Duplicate Content Hurts Your Search Ranking

Although duplicate content may, in some cases, feign your search positions, this type of content has far less impact on your search standings than you might think.

Remember, Google considers a entire legion of factors when slithering, indexing, and ranking pages. Make sure you’re building a honour for the purpose of creating unique and valuable content so Google is more likely to crawl your page and rank it higher than duplicate pages.

Still worried about your page position? Ensure you spotlit your brand-new upright on social media directs. Your audience can help promote your sheet through clinks, likes, ties, and shares it is therefore ensures the visibility and reach it deserves.

2. All Duplicate Content Get You Penalized

Google doesn’t make a habit of penalizing reproduce material. Seriously.

The one exception? Deceptive behavior. According to Google’s Webmaster Guidelines, if you’re duplicating content really to manipulate search engines, they’ll remove the offending sheets or lower your search rankings.

However, for most marketers, replica material is nothing to stress about. If you publish poles with excellence material and steer clear of poor SEO tricks like keyword stuffing, you won’t face penalties for duplicate content.

Still not reassured? Check out this SEO chat featuring Google’s John Mueller and mount to around 28 instants in 😛 TAGEND

According to Mueller, some repeat content on a website is just not a big deal.

3. Scrapers Will Hurt Your Site

Some bloggers despise scrapers. I “understand what i m saying”. The whole idea of a bot “scraping” or extracting data from your website seems pretty alarming, at least at first glance.

Do I hate scrapers, though? No. Scrapers don’t help your website, but they don’t hurt it either.

You really shouldn’t worry about that little scraper blog with no original material and no visitors. Google makes one look at that sheet and knows it’s irrelevant, so it won’t damage your rankings.

However, if the cleaned copy does outrank the original, contact the site host and asking material removal. Or, file a request with Google to have the sheet removed under the Digital Millennium Copyright Act by completing Google’s Legal Troubleshooter:

Duplicate Content - File a Removal Request With Google

What about disavowing connections to your website from scraped versions? It’s risky, actually.

Google recommends you exclusively repudiate tie-ups if you have a large number of “spammy” relations drawn attention to your website and you’re facing manual act against your locate. Meaning, trust Google to do its job and focus on crafting unique, urging content to boost your positions.

4. Reposting Your Guests Posts on Your Own Site Doesn’t Help

Guest berths are a great way to get more traffic and lift your sovereignty as an manufacture master. Precisely be careful to not link out too much from your guests posts – 52 percent of guest uprights have more outbound tie-ups than inbound, and our recent study depicted this is actually harmful for SEO.

That said, if you decide to guest announce, there’s a chance your customary public won’t see your guest poles, so you might want to republish this content on your own blog. Won’t republishing the guest post hurt the higher-rankings, though?

Not really.

I’ve guest posted for some great sites, and some of them actually support writers to republish content on their own blogs after a few weeks. What you might do, though, is add a little HTML tag to the post to distinguish an original( canonical) copy of an section from a republished one.

Here’s the tag: rel= “canonical”. If you republish a patron berth from, say, “Main Blog, ” your tag might look like this 😛 TAGEND

The tag promotions Google identify the original post and rank accordingly.

5. Google Can Tell the Original Content Creator

Normally, search engines like Google can’t identify the original content architect or URL.

That’s one of the main problems with duplicate content. Meaning, there’s a chance someone could steal your material, publish it on their own blog, and call themselves the author.

That’s plagiarism. If this happens to you, terminated the Legal Troubleshooter I described it, or contact an lawyer for more advice on handling copyright irreverences.

Google makes piracy very seriously. If it happens to you, you’ll be thinking about lawyers , not search engines.

5 Knowledge About Duplicate Content

OK, so we’ve precisely busted some seriously long-standing SEO myths around duplicate content. What’s the truth, though? Let’s take a look.

1. Use 301 Redirects to Avoid Duplicate Content Penalties

According to research studies by SEMrush, 8.58 percentage of all websites have redirect loops– so you need to be careful when you use this strategy.

Minimize duplicate content by redirecting an old-fashioned or archaic URL to the brand-new copy. Here’s when this is helpful.

You recently moved your website to a brand-new domain.After melding two websites, you’re trying to redirect outdated URLs.Your homepage has various URLs and you want to choose a “canonical” one.After deepening your website, you’ve deleted a sheet.

For example, if you set up a permanent redirect, your HTML may gaze something like this 😛 TAGEND

Duplicate Content - 301 Site Redirect

301 redirects are a simple way to eliminate pesky duplicate content from your site.

This guide will accompany you through how to set up 301 redirects in WordPress or you can make changes directly to the HTML employing the system above.

2. Duplicate Content Impacts Link Equity

“Link equity” refers to how specific connections elapse official and cost from one sheet to another. If you’re trying to build link equity, here’s why duplicate content is a problem.

Search locomotives don’t want to show multiple sheets with the same content, so they must decide which sheet is the best fit. Visibility comes for every duplicate page, which abbreviates your join showing.

Links matter. Harmonizing to Backlinko, the top result in Google has 3. 8 experiences more associations than places two to ten.

Even worse, external websites might link to a replication page rather than your “preferred” location. If different areas link to different versions of the same page, you’re diluting the value of these external associations.

Duplicate content expenses your link-building safaruss. You can avoid this dilemma by either supplementing a canonical call or redirecting page duplicates to a elevated locale.

3. URL Variations Can Cause Duplicate Content Problems

Minor URL deviations, although reasonably harmless, stimulate duplicate material. URL variations to be derived from, for example 😛 TAGEND

analytics codeclick trackingprint-friendly versions of pagessession IDs

For example, “https :// theurltag/ green” has been possible to the same content as “https :// theurltag/ etch/ green”, although one is just a print-friendly version.

To identify and fix URL alterations, check out Google Search Console.

You can define your preferred subject and tweak constants so Google knows which URL parameters to crawl and which to ignore.

4. Google Recommends Minimizing Boilerplate Repetition

When we talk about “boilerplate” content, we’re usually talking about repetition words like copyright notices or legal disclaimers.

When these standardized blocks of text appear in the main body of content, Google might consider them duplicates.

Google has guidelines for dealing with boilerplate accounts. For precedent, if “youre using” rejections, you might write very short legal rejections for every article and include a link to a full law plan.

Here’s an example from The Reformed Broker where they link to a prime disclosure page:

Duplicate Content - Example of Boilerplate Disclaimer

Otherwise, ensure you use original expression where possible to avoid possible duplication issues.

5. One of the Best Ways to Avoid Duplicate Content Is Understanding Your CMS

Your CMS or content management system could be creating material duplicates you don’t even only knew.

For example, a single clause might appear on a homepage and within a pursuit list e.g ., “https :// pretendsite.com/ article-a” is the same as “https :// pretendsite.com/ article-category/ article-a.”

How do you fasten this? By understanding the ins and outs of your CMS. Once you learn how to spot duplicate content, you have some options.

You might include the canonical tag, where helpful.Or, you might use the “Noindex” tag to stop Google from indexing the page( peculiarly helpful for printer-friendly pages ). Instead, you can rewrite content, even a little, to keep it original.

If you’re unsure how to get the most from your CMS or find duplicate material, reach out and I’ll see how I offers an opportunity to.

Frequently Asked Questions About SEO and Duplicate Content

Hopefully, you’re now clearly defined what replicate material is and how it actually affects SEO. However, here’s a speedy recap of the main points we explored.

Is duplicate content still bad for SEO?

Well, Google doesn’t penalize duplicate content, but it can sometimes confuse search engines and prevent your page from ranking properly. You should focus on writing original material regularly.

How do you check for repetition content?

You can use Google to check for URLs leading to duplicate content, or you can use a free online reproduction material checker. Don’t forget to also check if your CMS is generating duplicate content so you can take steps to mitigate the SEO impact where possible.

How much duplicate material is acceptable?

Technically, there’s no primed restriction for how much repetition content you are eligible to have. Nonetheless, it’s still worth minimizing the amount of duplication material you use–or at least trying to mitigate its impact on your SEO or website higher-ranking.

Is duplicate content illegal?

There’s a huge amount of duplicate material online. However, it’s illegal for another company to simulate your original material, publish it on their website, and declaration approval for the content creation. Ever taking any decision against copyright misdemeanors.

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Conclusion: Duplicate Content

Despite what countless marketers believe, duplicate material isn’t a huge problem — unless you’re using it maliciously.

Google won’t penalize you with a low search position simply because it runs across duplicate material here and there. That said, it’s still worth identify reproduction material and removing it.

Avoid boilerplate repetitions, use 301 redirects where possible, and check if your CMS is generating duplicate content needlessly.

Need help with spotting duplicate content during your next SEO audit? Check out my consulting services is how I can help.

Have you been penalized for repeat content before? Or do you have any replication content stories to share?

Read more: neilpatel.com