With close to 3 billion active monthly useds, Facebook is the biggest social media platform on the planet. That does it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms.
While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform. Whether you’re in B2B or B2C, you clearly should leverage Facebook’s multitude of pieces to marketplace your symbol and products. One Facebook marketing feature in particular that produces a good return is the Facebook contest feature.
Why Should You Create a Facebook Contest?
Facebook contests have been around for some time, but they’re still one of the best methods to grow an active public and improve meaningful participation with your firebrand. Now got a few reasons why you should consider creating a Facebook contest 😛 TAGEND
1. Extend Your Reach and Increase Followers
One of the most significant benefits you’ll reap from extending Facebook contests is that they’re an excellent way of giving your reach. Creating a game your target audience hires with solutions in your struggle and brand being shown to their networks. With the extended contact comes the added benefit of you gaining more admirers.
2. Increase Brand Awareness
Another reason you must incorporate Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness. Whether you promote your Facebook contest organically, use paid advertisement, or both it’s inevitable that you’ll reach beings you couldn’t have otherwise reached. As a result, more people will become aware of your label and concoction.
3. Get More Engagement
Facebook contests get more date than average berths for the simple reason that they’re a much-loved form of interactive content. People prefer interactive material over static material with 66 percentage of marketers citing increased involvement proportions after employing interactive content in their expeditions.
4. Provides a Data Collection Avenue
Effective marketing expeditions are data-driven. That’s because data enables you to gain a better understanding of your target audience, allowing you to create more personalized safaruss.
Running a Facebook contest is helpful in this regard as it adds an opportunity to collect data about your public. Whether the contest is in the form of a quiz or simply an engagement-based controversy, you still come out with a goldmine of data at the end of the day.
With these and more advantages, there’s no reason why you should ignore Facebook contests. They’re an excellent way to drive action and build an active public for your business. Of trend, they’re likewise an excellent way to raise brand and make an improved awareness and thus drive marketings.
How to Create an Effective Facebook Contest
Now that you’ve seen the value of Facebook contests, let’s speedily dive into how to create an effective one. Not all Facebook contests are created equal. Knowing how to create one that your audience will participate in is essential to the success of your campaign. Now are a few cursors to assist you:
1. Determine Your Goals and How to Measure Results
The first step to creating an effective Facebook contest is to identify your goals for the contest.
What do you want to achieve with your Facebook contest?
You can achieve a lot of business and marketing goals with a controversy, a few of which can include 😛 TAGEND
market researchbrand awarenessdata collectioncrowdsourcing product developmentlaunch a brand-new productbuild an email listdrive salesgather user-generated content
Determining the goal of your race is essential as it will help you design one that’s best suited to help you supplanted. It also helps you know which key performance indicators( KPIs) you are able to use to measure your contest’s success. Examples of KPIs you can use include 😛 TAGEND
number of participantslikesshares new partisans gainednumber of clinks on your contestemail sign-upsreach
With your goals and KPIs calculated, you’re ready to start designing your Facebook contest.
2. Select the Type of Contest You Want to Run
You’ve specified the reason for ranging a Facebook contest. Now the next step is to choose the type of Facebook contest that will help you achieve said objectives. There are three main types of struggles you can run on Facebook 😛 TAGEND
These are the simplest Facebook contest type and, as the figure hints, involve giving away a reward to the lucky participant( s) who enter the contest. Most giveaway tournaments require a participant to engage with a upright( like, observation, or share) to enter.
Photo games are an excellent way of driving booking and collecting user-generated content for your other marketing acts. These usually involve picking a theme for your rivalry and asking your audience to announce photos( preferably while utilizing your commodity) in line with that theme.
Referral advertisings require a bit more work to design and oversee but they’re one of the best ways to generate contributes for your business. Participates have to share( or refer) your competition with a friend or people in their network to enter the contest.
An effective Facebook contest aligns your marketing objectives with the privilege type of content. To abet your decision, you must understand your audience and the characteristics of tournaments they prefer.
3. Determine the Contest Rules and How You’ll Run It
Every contest needs rules to govern how participates enroll. As you design your Facebook contest, you must pay careful attention to how you choose yours.
For example 😛 TAGEND
What actions must participates take to enter? Will you grant multiple entries? Is the contest open to all countries? What can constitute floors for exclusion? Are there any age limiteds?
Remember, you’re not ranging a tournament just for the merriment of it. You’re running your competition to help your business. As such, the rules you placed for your tournament must help you with that. They must be aligned with your goals.
The rules of your Facebook contest will too determine how you will run it and the kind of data you will collect. Examples of how you could run your tournament include 😛 TAGEND
Designing a funnel that requires participants to submit their email addresses or other data.Using a Facebook messenger bot to lead users to an opt-in page where they perform the required action to enter the contest.Using date as a means to declare their participation in your contest. This could be anything from tagging friends to following your detail and everything in between.
Besides setting rules for entering the contest, you must also determine how the winning members will redeem their booty.
4. Choose the Right Prize
One of the fundamental pillars of an effective Facebook contest is the pillage you’re render. Hallmarks of the excellent accolade include 😛 TAGEND
Personalized. Your furnish must be something that your target audience is interested in. It must not appeal to people who aren’t your target audience.Product-related. To ensure your contest improves boost your business, your trophy must be confined to your core business. For pattern, if you’re a dentist, present cutlery as a pillage won’t help you reach your ideal customer.Pain phase specific. Understand your ideology customer’s pain objects and tailor-make an present designed to address one of them. Doing so will help direct participation in your other concoction presents.
Choosing the right honour for your controversy is crucial to ensuring higher involvement paces. It likewise ensures most participants fit your ideal customer profile( ICP ).
5. Design Your Facebook Contest Page
With so much content being published on Facebook, it can be easy for beings to miss your contest as they move through their feeds.
To improve the chances of your rivalry being discovered, your blueprint must be optimized for visibility. Here got a few tips-off to help you do that 😛 TAGEND
Write an Attention-grabbing Headline
The headline is the first thing customers “il be seeing”. Make it stand out by exercising illustrative language. Likewise, ensure it decorates a picture of the benefits of winning the prize.
Invest In Professional Images
Invest in professional eye-catching epitomes. Likeness dally a great role in stop useds from scrolling. They’re likewise helpful in soon imparting your message.
Write a Brief but Detailed Description
Give useds all the information they need to get excited about the contest. Your description must also explain how to enter the contest. The best space to format your description is to use bullet points.
Use a Simple Form
Make it as easy as possible for your interested parties to enter your contest. If you’re using forms, attain them simple–don’t ask for too much information. Complicating the sign-up form will negatively affect your conversions. The only exception to this rule is if you’re offering a huge prize that’s worth the effort.
Design a Prominent Call-to-action
Your call-to-action( CTA ) does not simply be prominent but it must be clear what the next step to be taken is.
Besides these best practices for designing an efficient Facebook contest page, you can also consider other optimization alternatives. A typical example would be to use a countdown timer to add urgency.
6. Promote Your Contest
Your Facebook contest’s main goal is to grow your audience and increase engagement with your firebrand. To do that, it must reach as wide of an public as possible.
That’s why part of your Facebook contest invention process must include a publicity programme.
A few Facebook content promotion tips you are eligible to exert include 😛 TAGEND
Paid ads: Organic reach can only get you so far. To reach a wider audience, leverage Facebook ads to promote your contest. You can also use retargeting to advertise your struggle to people who’ve examined your content.Share it with your email register: Promote your Facebook contest to your email list to ensure maximum participation. It too helps you keep your customers engaged.Spread the word on other social media channels: Leverage your other social media pulpits to spread the word about your competition.
With your controversy in front of the right audience, you can expect high participation rates.
7. Choose and Announce the Winner
All good things come to an end, including your exciting Facebook contest. You need to wrap it up by picking and announcing the winner. You have two alternatives when it comes to picking a winner 😛 TAGEND
Randomly picking a name: Randomly picking a appoint is the best way as it’s neutral. Use implements like Random Name Picker or Comment Picker to make it easy. Selecting the best candidate: This works best if you rectify specific criteria for your controversy. However, make sure to explain how you came up with the win and why.
Once you’ve picked your winner, you must announce them on your Facebook business page and other canals you promoted the contest on. Bonus points if you can make it a Facebook Live event.
8. Follow Up After the Contest
Picking the winner of your Facebook contest is not the end game. The resolve tournament is growing your business. That’s why you must have a follow-up strategy. One of the best ways to do this is to send out an email to participants offering them a discount on your concoctions as an appreciation for participating in your rivalry. Nurture a relationship with the people who participate in your race and you’ll be able to turn them into loyal customers.
Facebook Contest: FAQs
How do I increase engagement on my Facebook contest?
People love personalized content. To increase the involvement, ensure you know your target audience and create a contest adapted to them.
How do I know if my Facebook contest is a success?
Always set points for your contests and determine the KPIs you’ll use to gauge the effectiveness of your contests.
Are Facebook contests worth the effort?
Executed well, a Facebook contest is a cost-effective space to achieve many business and marketing goals. Yes, they’re clearly worth it.
How can I ensure my Facebook contest reaches a large audience?
Promoting your Facebook contest is a critical part of extending a successful contest. Make sure to promote it on all your other paths and platforms.
Facebook Contest Conclusion
Looking for interactive content that will help you grow your public and drive commitment with your brand?
Then you must consider scurry a Facebook contest. With added benefits like contribute contemporary, a boost in auctions, and much more, incorporate them into your online marketing strategy is a no-brainer.
Executed well, your Facebook contest is an excellent way of getting ahead of your tournament.
What has been your experience with Facebook contests as a marketing strategy?
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