About two-thirds of companionships find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other statements, you’re struggling to come up with enough committing blog post minds.
Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content( too, thanks for reading !). I’ve been doing this for a long time now. But I still sometimes struggle to come up with brand-new blog berth ideas.
So what do I do when writer’s block strikes?
Well, I lean on the tried-and-trusted methodologies I’ve built up over the years for bequeathing new material titles.
Of those approaches, one of the most frequently handy is to raid YouTube for blog post plans. I’m going to tell you exactly how to do it in this article.
Why Should You Use YouTube for Inspiration?
It might seem counterintuitive to use a stream video area to find blog post plans. Wouldn’t it do more gumption only to look at other blogs?
Sure, that can be a super effective tactic, extremely, but you can’t learn everything from predict your competitors’ blogs. If you hinder relying on the same old generators to find content inspiration, you’ll naturally preserve making the same sort of content, time and again.
If you want to keep thrust the boundaries and creating awesome material that makes a real impact, you need to cast the net wider. Here are a few reasons why YouTube can help you do that.
It’s Easier to Differentiate Yourself
When you use other blogs to stimulate your blog affix notions, you might find yourself wondering: “How can I do this better? ”
Sometimes, you’ll be luck. You’ll stumble across a super engaging claim, but the actual article will be poor quality. Maybe it’s several years old and the information hasn’t been revised. Or perhaps it merely scratches the topic’s surface, rather than going in-depth.
Other epoches, there’s no obvious method to improve on the original. But because you’re so persuasion it’s a great blog post idea, you end up effectively rewriting your competitor’s article and contributing a ton of extra information that doesn’t contribute any real value. Congratulations, you’ve written a worse post than your competitive!
This is far less of a problem when you use YouTube to find new ideas. Why? Because with a lot of videos, there simply won’t be a decent written explanation available. There might be a transcript of the video, but nothing that’s been created with readability in mind.
That impels it much easier for you to go out and create something better.
There’s So Much Content to Draw Inspiration From
An astonishing 500 hours of the information contained does uploaded to YouTube every minute, and that numeral is growing each year 😛 TAGEND
To put that into context, the major six movie studios released 87 depicts in 2019, at an average length of just over 96 hours. That signifies it takes YouTubers around 16 seconds to upload the equivalent of an entire year’s worth of Hollywood content!
With such a rich of content available, even super niche occupations are pretty much guaranteed to find something relevant to inspire them. And you don’t even need to navigate multiple pulpits to find it.
People Interact With Videos& Blogs in Completely Different Ways
This is a subtle point, but an interesting one. Say you find a YouTube title that sounds like a excellent blog affix idea, but it has not produced numerous thoughts or booking. Well, that’s not certainly a problem.
Why? Because beings engage with different content sorts in different ways.
As this HubSpot graphic shows us, parties prefers to exhaustively ingest videos rather than skim through them to find the information they’re looking for. That acquires appreciation; videos are designed for watching from start to finish. There’s often no easy lane to jump to a specific section.
Blogs are different. Simply 29 percent of people read them from top to bottom, with 43 percent preferring to skip through. That’s because blogs are incredible for skip. Subheadings, bullet points, numbered lists, counters, and various visual elements make it simple to find the most relevant information.
So what does this tell us?
A piece of content could perform poorly on YouTube because it’s precisely not a good topic for a video. Yet it could still make for a terrific blog affix. So you don’t consequently need to worry about how many sentiments a video has racked up; you can only focus on finding good titles.
4 Highways to Find Blog Post Ideas From YouTube
YouTube is a gold mine of potential blog post meanings! Now here are four ways to find them.
1. Stalk Your Competition
If your contestants are on YouTube, they’ll have done a lot of the hard work for you. Chances are their content will be highly relevant to your public, very. Be checked it out, pick the best deeds, and turn them into high-quality blog posts.
Start by drawing up a list of your opponents. Not sure who they are? Try the following 😛 TAGEND
Speak to your auctions squad: They’re the people selling your make, so they’ll know which companionships they come up against regularly during the sales process.Ask your patrons: They likely considered a couple of different concoctions before purchasing yours, so find out which other options they evaluated.Do some social listening: Your gathering might use forums and social platforms to seek out advice about your produce and equate it to your competitors, so go find those speeches! Not sure how? Check out such articles on my four favorite social listening tools.
Now you’ve got your competitor list, simply call their YouTube channels and browse their existing content. In the “Videos” tab, you can use the drop-down “Sort By” menu to segment their content by 😛 TAGEND
So let’s imagine I’m one of your challengers. Checking out my more popular videos feels like a good place to start.
Straight apart, you’ll interpret a bunch of deeds that you are familiar with have reverberated with my public. Most, if not all, of those deeds could also be written up as blog uprights, like 😛 TAGEND
SEO for Beginners: 3 Powerful SEO Tips to Rank# 1 on Google in 2020 How to Promote Your YouTube Video When You Have ZERO SubscribersHow to Create a Digital Product That Generates( AT LEAST) $100,000 Per MonthHow to Write a Blog Post From Start to Finish1 Simple Hack to Getting 1,000 Likes on Facebook
You don’t even need to watch the videos( although you should, they’re enormous ). Take the entitles, switch them up, do your research on specific topics, then turn them into new blogs.
2. Read the Comments
YouTube observations get a bad rap, but they can be a astonishingly rich source of content inspiration. Commenters are rarely short of advice on how videos could be improved or expanded, and those suggestions can help you invent new blog post ideas.
Again, let’s use my YouTube channel as an example. Currently, this is my most-viewed video 😛 TAGEND
As well as clocking up more than 1.7 million views, it has received hundreds of observations. A batch of those explains are basically merely parties telling me they like the video, which is always nice to hear but not super supportive for receive new blog deeds. But some of them gives people( and my competitors, if they’re paying attention) a useful steer on future content intuitions. Here’s a good example 😛 TAGEND
Wendy wants to know how I use keyword datum from Google Search Console to optimize my material.
As you can see, I’ve once left a short response. But I could go further and create a entire blog post please explain how to use Google Search Console to improve your existing content and organize new articles.
Here’s another useful comment on that same video 😛 TAGEND
Manav asks me if I have any material on Google AdWords certifications. As it happens, this isn’t something I shield, but it could make an excellent blog post idea for some of my competitors.
3. Take Advantage of Predictive Search
You probably think of YouTube as a video-sharing platform, but it’s also a search engine. In fact, it’s the second-largest search engine in the world.
With over two billion logged-in users visiting YouTube every month and watching more than a billion hours of the information contained a period, the pulpit engenders a ton of search activity. Thanks to its built-in predictive scour functionality, you can use all that activity to track down potential blog post ideas.
This is a really simple process. Just participate a topic into the search carton, and you’ll identify a knot of predicted pursuits 😛 TAGEND
Now, it’s a subject of exploring the options that sound most relevant. “Marketing degree UK” probably isn’t right for me, but I like the sound of “marketing policies for small business, ” so I’ll take a closer look.
Just from contemplating this tiny subsection of results, it seems that “how-to” content resonates with people looking for small business marketing strategies. So do listicles. In other names, we’re not only getting insight on blog post intuitions; we’re too learning how our blogs should be structured.
But there’s more. Scroll down the page, and you’ll find a region on related research 😛 TAGEND
Each one of those could potentially give me a cluster of added claims and expose yet more associated examinations. The deeper you evaporate into the rabbit hole, the more blog post feelings you’ll find!
4. See What’s Trending
It’s important to remember that there’s a whole world of content outside your specific niche. What’s going on out there will naturally affect you and your gathering, it is therefore might make sense to write about it.
But what if you don’t know what everyone’s searching for?
Fortunately, YouTube can help here, too. Time call the “Trending” tab in the left-hand homepage menu to find the content YouTube deems to be most relevant and thematic 😛 TAGEND
Sure , not all of it will be relevant to your public or brand. Opportunities are, the majority of members of it won’t be. However, I make sure to check in with the Trending slouse at least once a day must be ensured I don’t miss any opportunities to piggyback on viral topics.
Once you start thinking of YouTube as a search engine rather than a video programme, its role in finding new blog berth opinions makes a lot more sense.
Just like Google, it’s effectively a huge directory of content on every subject you could ever imagine. But unlike Google, the vast majority of that content exists to engage publics; the search results aren’t crammed full of produce descriptions and list sheets. That’s why it’s such a treasure trove for purveyors trying the insight they need to create superb content.
What tactics do you use to come up with new blog upright impressions?
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