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How to Run Pandora Music Ads


How to Run Pandora Music Ads

Pandora, the popular music-streaming service, boasts over 81 million consumers, and the average Pandora user expends 2 hours and 15 minutes per epoch listening to music on the platform.

With ad options on both their free and paid stages, Pandora music ads are a great opportunity for advertisers who want to increase their gathering.

Let’s learn about how you can harness Pandora’s unique advertising platform to realize your expedition goals a reality.

How Do Pandora Ads Work?

Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora’s three main ad categories are 😛 TAGEND

Pandora contents adsPandora visual adsPandora audio ads

Pandora Music Content Ads

This ad experience tolerates advertisers to share material with listeners in unique access, including the option to build labelled playlists and own all of the ad gap on a particular station. In short, material ads are all about introducing material to listeners through different immersive states.

Brand Stations

These depots pay advertisers half of the ad interrupts that occur on chosen depots that target specific demographics.

Artist Programs

These planneds countenance advertisers to align with special masters that are relevant to their demographic.

Branded Stations

By allowing labels to build 80 -1 00 song playlists, advertisers can craft playlists that encapsulate the theme of a campaign.

Sponsored Station

Providing advertisers with all ad space between sungs, these terminals let you target specific demographics associated with stations.

Pandora Music Audio Ads

These ad experiences focus primarily on audio constituents. Think of the ads you discover on the radio; those interruptions that occur between hymns. With Pandora audio ads, the same premise exploits, with the ad playing during selected periods of time.

Platform-Specific Audio

These music ads stand advertisers to connect with their intended audience for 10 -, 15 -, or 30 -second gaps between hymns and are augmented with a visual presence.

Audio Everywhere

These Pandora music ads help users contact beyond the programme, expanding ad reaching to connected vehicle and smart speakers.

The Audio Everywhere product admits advertisers to use a 10 -, 15 -, or 30 -second audio spot and is accompanied by a visual ad presence.

Sequential Audio

This feature accepts advertisers to tell a true-blue narration, exerting technology to secrete an extended ad sequence piece by piece.

Perfect for sharing your in-depth brand story, these ads allow you to share sequential ads in real-time, moving your listeners along the buyer’s journeywith your narrative.

Dynamic Audio

This Pandora music ad proceeds on the platform’s intelligent ad technology to optimize influences, including condition, occasion, and orientation, to create the right word of the human rights listener at the right time.

By harnessing the platform’s data, you can build highly targeted ads that speak directly toward your core audience.

Pandora Music Video Ads

With the most diverse placement alternatives to choose from, Pandora video ads offer a variety of ways to reach listeners. From trading ad interaction for listening is necessary to strategically situated video, these ads are a great tool for purveyors.

Video Everywhere

With a standard 300 x 250 placard, these ads run across the platform whenever ad inventory is available.

Platform-specific Video

This full-screen video appears to listeners when they are engaging with the scaffold, ensuring maximum visibility and interaction.

Mobile Muted Video

As the mention suggests, this video ad option is available on mobile only. The muted video starts automatically, holding the listener the option to unmute, suspension, or keep watching the full video on screen. If the call to action( CTA) button is sounded, the listener will automatically be directed to your landing page.

Sponsored Listening

This Pandora music ad alternative furnishes listeners with 1 hour of ad-free music in exchange for 15 seconds of involvement with your video ad.

Video Plus

This user opt-in feature allows listeners to skip more hymns, receive Pandora Premium access, and replay hymns by interacting with your video content.

Display Everywhere

This cost-effective option admits advertisers to reach audiences through banners that manifest across all platforms.

Platform-specific Display

These Pandora music ads are only offered to active useds, countenancing advertisers to showcase their visuals on their programme across mobile, tablet, and web.

Sponsored Listening

Pandora offerings listeners an hour of free content for 15 seconds of action with your visual ad.

Responsive Mobile Display

This Pandora music ad purpose residences your visual ad in the place where album covers are generally exposed during song play.

Web Billboard

This option causes advertisers the possibility of using a one-day pop-up takeover that will appear above the media player. Ingredients of information campaigns will reign the background, granting listeners maximum show to your brand.

Mobile Welcome Interstitial

This Pandora music ad exposes full screen as soon as customers open the app.

Dynamic Display

This Pandora music ad offers advertisers four ways to connect with audiences via presentation ads 😛 TAGEND

Sequential Messaging: These ads display to the audience in a sequence determined by the listener’s previous ad behavior.CTR Optimization: This function admits advertisers to exam out numerou flags to determine which plays best for intended recipient segments.Creative Targeting: This function permits separate ground sheet invention for different gathering segments, all while using the same advertising tag.Amplified Solutions: This Pandora music ad facet is cool. You can add limitless special effects to your ad, including a countdown and even a climate dashboard. The sky is truly the limit.

How Much Do Pandora Ads Cost?

Armed with a improved understanding of the display of ads available to advertisers, you’re probably wondering how these ads can work into your budget.

One of the very best the characteristics of Pandora music ads is the cost-effective pricing structure. Below, we break down how much each ad nature costs.


While you may have anticipated these ads to come with the lowest price tag, they don’t. These ads run approximately$ 8- $12 per CPM.


Video is the most expensive category of Pandora music ad. It’s also the most immersive. These ads will rectify your campaign back an average of $15 – $25 per CPM.


These Pandora music ads average$ 5-$ 7 per CPM, reaching them the most cost-effective group.

3 Rationales You Should Move a Pandora Music Ad Campaign

We’ve already covered the sheer importance of users on Pandora , not to mention their dedication to active listening on the platform. Those aren’t the only grounds Pandora is a great platform for publicize though. Now are three other reasons to consider advertising on Pandora.

1. It Increase Brand Awareness

With a multitude of ad kinds make their own choices, you can change the way you tell your brand or your product’s story. By using different modes to share your message, you increase opportunity your intended audience will not only encounter, but interact with your brand.

This strategy allows you to increase both label awareness and audience reach.

To help you achieve this goal, Pandora shared three gratuities for taking advantage of the platform’s unique reach to grow your firebrand awareness.

mention your brand name within the first few seconds of your admake sure your ads are contextually relevantconsider video to drive awareness

By employing these three policies, you can increase awareness, which can eventually lead to actual sales.

How to Run Ads on Pandora Music - pandora ad example

2. It Cures You Reach Your Target Audience

Regardless of the type of marketing campaign you’re running, it is vital you target the right audience, rather than risk spending time and budget on contents that go nowhere.

We’ve already covered the sheer width of the Pandora audience. What we haven’t discussed is how Pandora’s wealth of user data can assist you contact the intended audience for your particular campaign or business quickly and directly.

During the registration process( it is a matter of both free and paid reports ), Pandora gleans over 1 billion data points daily. The streaming scaffold extends above and beyond asking for zip code and birth date.

When you advertise on Pandora, you have the unique opportunity to leverage this data to create custom publics who are most likely to interact with your ads.

By narrowing down publics with this specific data, you are much more likely to succeed, while also protecting your budget.

Pandora’s segmentation options don’t stop there; advertisers can customize by constants like time of day, manoeuvre, ethnicity, and other factors that can help you create and reach your standard audience.

How to Run Ads on Pandora Music - data available for pandora ad campaign

3. It Can Help You Drive More Revenue

Hopefully, with increased reachable public comes increased revenue.

In addition, Pandora offers clear metrics that can help marketers assess how well their campaign is performing and where room for improvement is necessary.

While the metrics combined with classic radio ad are basically useless, Pandora specifies marketers with clear data points for each ad category through an easy-to-use dashboard.

For web ads, these data points include 😛 TAGEND

impressionsclicksCTRcompletion ratequartile proportion

For mobile ads, these data points include 😛 TAGEND

time spent with adtime spent on landing pagesocial sharesun-mute rate( only established for muted video ads)

Given the availability of these metrics, Pandora advertisers are able to assess what is working and, conversely, what isn’t, allowing you to track and optimize your ROI.

Don’t believe us?

Here’s one of our favorite examples of successful advertise on Pandora.

Kellogg’s Pop-Tarts aimed to connect with the teen audience on the scaffold. The company was able to attribute the following ROI to the campaign in 2015 😛 TAGEND

tripled ROI 7-percent increase in incremental sales3 47 K station ads generated4 66 K listening hours entered

If that’s not a fascinating success commendation, we don’t know what is.

How to Set Up Your Pandora Ad Campaign

Launching a digital Pandora advertising campaign is easy.

First, trying to reach a Pandora advertising rep. This pace starts the conversation, and the representative will provide you with a Pandora pushing guide which will enable it to make the decisions below.

While we’ve discussed the variety of Pandora music ads at a relatively high level, it’s time to dive into the nitty-gritty to decide which Pandora music ad format is right for your campaign and identify the necessary asset to suit that format.Assess Pandora’s demographic information( likewise provided in the guide from the stream programme ). Identify which audience segments are right for your expedition and share those with the Pandora representative.Determine the best time of day for your gathering to interact with your ad.

Once you’ve accomplished these four paces, your expedition will be well on its way to initiation and can move the effectiveness and efficiency through the catered metrics we mentioned above.


If you’re looking for new media to contact your target audience, Pandora is a great place to start.

Much like any other digital marketing strategy, you should approach your Pandora plan with a clear goal in subconsciou.

With a variety of options from audio to visual to video, you can easily find the privilege medium for your ad. If you have a bigger budget, you can invest in multiple formats, ensuring your brand’s theme is shared across the heavily-trafficked platform.

Narrowing down your audience and deciding where to invest your ad dollars can be overwhelming, so reach out to our enterprise if you crave help.

What’s the best Pandora ad you’ve ever heard or identified?

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