How to Use Amazon Attribution For Ad Campaigns

Every Amazon seller knows how difficult it is to track and measure the effects of external pushing canals on sales. It doesn’t matter how you are driving clicks to your Amazon page; formerly customers land on the website, it’s anyone’s guess what happens.

Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain vendors to track what is happening in every user they send to the platform. In this announce, I’ll explain everything you need to know about Amazon Attribution, including:

who can use Amazon Attributionthe benefits of using Amazon Attributionhow to set up Amazon Attributionwhat you can track use Amazon Attribution

What Is Amazon Attribution?

What Is Amazon Attribution

Amazon Attribution is a new tool that promises to grow your Amazon business by improving ordeals away from the Amazon platform.

Specifically, the tool offer analytics insight into how non-Amazon marketing channels like examination, social media, expose, PPC, and email marketing impact marketings on Amazon. It can also track traffic sent to a different website that are likely proselytizes on Amazon.

Access to Amazon Attribution is available through either the platform’s self-service console or through implements that already integrate with the Amazon Advertising API.

What Does Amazon Attribution Cost?

Amazon Attribution is currently available for free, which is great news for e-commerce owners.

Who Can Use Amazon Attribution?

Amazon Attribution is currently only available to sellers enrolled in Amazon Brand Registry and Vendors in the U.S ., Canada, the U.K ., Germany, Spain, France, and Italy. That may change in the future, so keep your eyes rind if you are in other locations.

What Can You Track Using Amazon Attribution?

Amazon Attribution gives you move a variety of metrics that can impact e-commerce marketings, including:

click-throughsimpressionsdetailed page viewspurchase rateadd to carttotal sales

How Does Amazon Attribution Work?

Amazon Attribution uses parameterized URLs–essentially a tracking URL. When consumers click on the link and going to see your collect, Amazon can move precisely what they do.

It’s a bit like a combination of Facebook’s Pixel and Google Analytics. Everything useds do once they click on your ad is moved, and you can see it all in an easy-to-use dashboard.

4 Amazon Attribution Features You’ll Want to Try

Amazon Attribution isn’t precisely a URL tracking tool. It has several key features marketers will want to leverage.

1. Full-Funnel Amazon Analytics

Amazon Attribution increase substantially the number of marketings pour data symbols providing access to. You’re not just limited to conversion data. Instead, Amazon raises the curtain on how consumers treated with your product on their pulpit, equipping metrics like sounds, detailed page beliefs, and how many times purchasers supplement your product to their basket.

2. On-Demand Amazon Conversion Metrics

You can see campaign performance as and when it happens. Real-time reporting means marketers can optimize their market campaigns faster than ever before.

3. Customer Insights

Because of the wealth of metrics Amazon Attributes offers, purveyors can understand how the users they send to their collect behave once they get there. Do they compute the make to their basket as soon as they land on a sheet? Do they find a different produce they opt? Do they not buy anything at all? Amazon Attribution tells you answer all those questions and more.

4. Separate Tracking for Each Advertising Channel

Amazon Attribution makes marketers establish different calls for every marketing channel. Facebook Ads, Google AdWords, blog poles, social media affixes, it doesn’t matter. You can prepare hundreds of calls so you always get granular detail on the performance of every direct.

Why Is Amazon Attribution Such a Big cheese?

It’s not an overstatement to say Amazon Attribution could be a transformational tool for dealers and vendors. Before the tool was created, tracking off-Amazon marketing expeditions was an absolute nightmare.

There was simply no way to differentiate traffic from separate marketing paths. It was all dumped together.

Let’s say you concluded 500 auctions, and you know that your own Amazon ads rendered 100 of them. That leaves 400 marketings that could have come from any commerce canal or even through an organic Amazon listing.

Do you check what a problem that is for purveyors trying to find the best channel? There’s no way they can tell.

Amazon Attribution mutates everything altogether. Now marketers and labels will be able to see precisely where each sale comes from, and that comes with a assortment of benefits.

3 Interests of Using Amazon Attribution

“Why call Amazon Attribution in the first place? ” I hear some of you ask. There are various grounds eligible symbols should start using Amazon Attribution immediately. Here’s my top three.

1. It Identifies the Most Valuable Marketing Channels

It’s not ever easy to calculate the ROI of your non-Amazon marketing endeavors, specially if you use multiple canals. Amazon Attribution permits sellers to see accurately which promote efforts drive “the worlds largest” auctions and ply the highest ROI. With a clear picture of what’s manipulating and what’s not, store owneds can focus on their most profitable channels.

2. It Optimizes Existing Safaruss

Amazon Attribution gives you understand how useds interact with your accumulate and the broader Amazon ecosystem. If traffic from one demographic alters better than others, you can optimize your existing expeditions to drive more consumers that do convert and fewer of those that don’t.

3. It Can Drive More Sales

Some sellers may find the concept of mailing external congestion to Amazon strange, but it’s becoming increasingly important. Amazon is becoming increasingly dominant in e-commerce. At the same time, the cost of sponsored ads on the platform continues to grow.

Why Drive Traffic to Amazon in the First Place?

When you understand which marketing channels are most effective and how buyers interact with your commodities on Amazon, you can start to make real, data-backed decisions. The kind of decisions that will help you sell more on Amazon For some that could be investing more in a specific marketing channel. For others, it could be adjusting the price of their products.

What’s more, new vendors are signing up to Amazon every day. Oberlo recently reported that a million new sellers are joining Amazon every year. With so much competition, external commerce can be a vital lifeline to help sellers survive.

Reduce Amazon Advertising Costs

External traffic helps you sidestep the tournament for leans on Amazon and drive transaction instantly to your storefront. There’s no need to pay for sponsored ads on Amazon when you drive traffic immediately to your produces.

Boost Your Seller Rank

External traffic can earnestly increasing the proportion of sales your accumulation becomes. This can have a huge impact on your overall auctions. Sales velocity is one of the position factors Amazon squanders in its A9 algorithm, so the more sales you’re representing, the highest your makes will rank in the future.

Better Understand Your Amazon Customers

The revelations from Amazon Attribution can assist you informed about your purchasers than ever before. You may find that one product doesn’t convert as well as you thought it did, for example. Or that customers prefer one concoction over another.

You won’t just be strengthened your Amazon store’s performance, either. These kinds of insights can improve your business outside of the Amazon platform, more.

How to Set Up Amazon Attribution

The first step to getting started with Amazon Attribution is filling out a signup figure and logging in to your account.

How to Set Up Amazon Attribution - Amazon Attribution form

Once your history has been approved and set up, you can start matching produces to the campaigns you’re tracking 😛 TAGEND

Create a tag by clicking on the relevant advertiser’s name.

Click “New order.”

Select the “Set up an order” parameter.

Choose the produce you want to link to by sought for your commodities and sounding “Add.”

Give a specify and external ID to your blame tag. I recommend has become a self-evident as is practicable with your epithet, so you know which tie-in is which( Don’t forget you’ll have a separate tag for each of your concoctions ).

Choose where you’re going to place this link: Facebook, AdWords, etc.

The clickthrough URL is the URL of your make. Find your commodity on Amazon, replica the URL and glue it here.

Click “Create, ” and you’re done. You can now emulate the Amazon Attribution call and be able to use it in the mad.

Alternatives to Amazon Attribution

Amazon Attribution is an incredible implement, but regrettably, it’s not available to everyone who sells on the platform. Luckily, there was still various alternatives you can use instead.

Amazon Identify Tracking

Alternatives to Amazon Attribution - Amazon Associates Tracking

Amazon Identify moving connects were the most popular way to move external traffic to the store platform before Amazon Attribution. With Accompanied tracking associates, you get paid a commission every time a purchaser alters.

Unfortunately, this tracking solution is nowhere near as in-depth as Amazon Attribution. You’ll merely be able to see which components users bought , not their behaviour on the site before shift. Plus, Amazon Identify simply get one tag. That entails it can be hard to differentiate between freight beginnings.

Alternatives to Amazon Attribution - is a URL shortener and tracker constructed solely for Amazon marketers. You can create and move every kind of Amazon link, including Supreme, Brand, Canonical, Store Front, Add-to-Cart URLs, and many more. can track almost everything apart from alterations. While that’s not as comprehensive as Amazon Attribution, does let you pixel customers to retarget them in the future.

Amazon Super URL Tool

Alternatives to Amazon Attribution - Amazon Super URL Tool

The Amazon Super URL Tool is part of the AMZ Tracker collection of tools. It does not offer dealers more insight into the way customers shop their place, but it can significantly improve the quality of inbound transaction and boost sales as a result.

The platform’s special URL shortener attains Amazon trust tourists have examined for specific keywords on Amazon instead of becoming immediately to the listing. Amazon should grade your produces higher for these keywords, as a result, which can lead to more sales.


Amazon Attribution is the best way to track how off-site traffic play-acts on the Amazon platform. If you run external marketing expeditions for your Amazon store and are serious about optimizing your Amazon store, then Amazon Attribution is a must.

Not simply can you optimize your market campaigns, but you can also increase changeovers, too.

Creating Attribution calls is easy. Just follow my admonition above or contact my unit if you crave an Amazon marketing agency to do the work for you.

How numerous external market safaruss are you currently running to Amazon?

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