I was reading an article from my buddy the other day and he had an interesting trend.

14. 1% of all investigations on Google are in the form of a question.

Here’s the breakdown within the United State 😛 TAGEND

How- 8.07% What- 3.4% Where-. 88% Why-. 82% Who-. 6% Which-. 33%

Because we have over a billion keywords globally in Ubersuggest and we already have a questions segment, I thought it would be fun to see what it would look like worldwide.

As a heads up, it was a bit tricky for certain languages as beings don’t ever start a few questions with specific words like “how”.

None-the-less we were able to gather some interesting stats as we have data should be going to 2017.

Global question and explanation huntings

Here’s what the question pursuits looked like in 2017.

And here’s 2018.

And 2019.

And 2020.

What do you notice when looking at the data?

Generally, the overall percentage of question-based search queries has gone up. In 2017 it was 13.41% and it disappeared up to 14.52% in 2020.

The big change though was ” how” related keywords went up routinely every year. From 7.68% in 2017 to 8.61% in 2020.

My guess is because more of the world’s population has been getting access to the Internet due to the mass adaption of portable maneuvers more of them are interested in learning solutions to their problems. Hence the increase in examines of “how” related terms.

Just look at Neilpatel.com. Now are my ten more popular pages in Brazil from an SEO traffic standpoint.

5 of the top 10 sheets are question familiarized URLs.

And it isn’t simply with developing Internet fields. Look at my US SEO traffic…

60% of the top 10 sheets are question related.

But here’s where it gets interesting…

Questions are easier to rank for

Although questions are realize up approximately 14.52% of the searches globally, there is something interesting to note.

They are much easier to grade for.

On average you need a domain authority of 58 to rank on the top 10 of Google for a two-word keyword, while all we need to do is a domain authority of 39 to rank for a question-related term.

Now, if that doesn’t convince you to start creating questions related content, this should…

Blogs with 100,000 tourists compose question-related content

We did an analysis of blogs that have over 100,000 monthly SEO pilgrims. When we looked at their top 100 sheets, here’s what portion of their traffic came from questions.

It’s a key ingredient to having a popular blog. Plus you don’t need as many ties-in, hence you don’t need as high-pitched as a domain authority to rank.

If you aren’t going after question-related terms, you should consider doing so. And here’s how I would do it if I was you.

Head over to Ubersuggest and type in one of the main keywords is attributable to your place. You don’t have to rank for that word, instead, “youre using” it for ideas.

For NeilPatel.com one of my prime keywords related to my blog is “digital marketing”.

Once you thumped “search” you’ll envision a sheet that looks like this 😛 TAGEND

I want you to click on “Keyword Ideas” in the left hand navigation.

Uberuggest will present you with a roster of thousands of potential keyword ideas.

Now click on the “questions” navigational relation … it should be right above the schedule of keyword ideas.

You’ll then be presented with a roster of question pertained keywords that you could target.

These keywords aren’t as favourite as manager calls, but there are a lot of them you can create content around. All you need to do is retain putting in more and more keywords within Ubersuggest and look at the “question” referred suggestions.

Over time if you appoint content on hundreds of them, you’ll notice that the traffic will start adding up.

It’s not as competitive, brand-new areas can easily rank for question based content.

Just look at Quora. It’s a site purely around question and answers.

According to Ubersuggest, it gets approximately 141 million trips a month from SEO. That’s a lot of traffic from developing question-related content.


If you haven’t developed question relevant content you should start doing so.

It’s a large portion of my traffic and it is a strategy we used to support all of our patrons at my ad agency.

The more detailed you get on your material the better off you are going to do.

So, what are you waiting for? Go type in some keywords and start result some popular question-based content.

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