So, you’re wondering why SEO does not work for you and your website, right?
Haven’t you heard ?! SEO is dead!
Dead from all the bad jokes about it.
Of course, SEO isn’t actually dead, but there are a few reasons why SEO might not be working for you and your site.
We’ve met 14 top of intellect reasons why your SEO might not be working for your website.
Let’s go through them and see if something rings a bell.
You don’t stick to the basics You don’t really understand what SEO is SEO merely doesn’t fit your business/ idea Your expectations are too high You’re not patient enough Your budget is too small You’re not focusing on mobile You don’t analyze and you underestimate your race You’ve skipped keyword research You’re not prioritizing the right things You’re ignore design, click degree& internal linking You’re dismis backlinks You don’t understand your public You’ve externalized to the wrong SEO agency You’re not monitoring your results
1. You don’t stick to the basics
When people say SEO has some tie-in with occult, what they actually necessitate is that it’s very complex.
It would take several longer and longer sections for me to fully explain how it labours.
Yes, it suggests customer experience, relate profile, material policy, referral freight or selling safaruss. And all these SEO struggles might seem very complex.
However, SEO is more simple that you might conclude, in some ways.
In a nutshell, it’s the multitude of criteria which makes a website the best result for a particular keyword, in the sense that it quenches the user’s intent.
What you must understand is that Google isn’t trying to rank websites based on some checklist.
Sure, it follows a directory of criteria, but it also looks at historical data supplied by the SERP and since Rank Brain has got involved, machine learning really made things a lot more complicated.
It’s hard for us humans to keep pace with how Google decides what actually makes a web page’ the best one ‘. At this object … I’m not sure even the makes themselves have any idea how things task anymore.
So, instead focusing on the latest trends and techniques, try to focus more on the basics. Do them well and do them consistently.
Sure, SEO and digital marketing experts like Neil Patel and Brian Dean always try new techniques and nips, but one thing’s for sure: They haven’t stopped post!
2. You don’t really understand what SEO is
So, we know Google is trying to rank the best page.
But what does that actually mean?
Does it necessitated the page with “the worlds largest” targeted keywords? The sheet with the best relates? The sheet with the best content? Who triumphs the Google top organic upshots?
It’s the page that best satisfies the user’s meaning. And in some cases, the website alone can’t do it!
Let’s say you want to rank high-pitched in the search engines for a very competitive eCommerce keyword. Well … if your proposal isn’t good enough, you probably won’t.
If you want to rank for “shoes” but you simply have 3 concoctions in your store, you won’t be getting far.
If you want to rank for “cheap” but your rates aren’t cheap, again, you probably won’t have much success with it even if you optimize your website in this direction.
Moreover, many beings don’t understand that high standings within search results likewise manifest the quality of a business, at least to some extent.
For example, bad re-examines on Google My Business can affect your local SEO ranks and your business listing and parties don’t leave bad examines because your SEO campaign sucks.
Sure, you can invest in search marketing and shoot ties-in into a website and get it to the top, but if the business itself doesn’t have the necessary infrastructure to properly satisfy purchasers( caliber, sending, help ), the results won’t last-place for long!
I’ve seen sites pumping bad connections and scurrying to the top, simply to fall ungracefully a short time after because they did not meet their user’s expectations.
3. SEO just doesn’t fit your business/ sentiment
Another thing you should consider is that your business type should match SEO.
Usually, if you want to promote a short-term trending product, such as the fret spinner, investing large-hearted and long term on SEO might not be the right choice!
Furthermore, if it is necessary to a speedy turnover and you’re just getting started … SEO might not be the claim direct for you, and you should look for PPC advertising or social media remarketing instead.
However, it’s not always a matter of SEO vs PPC. Usually, they been going on together.
4. Your apprehensions is excessive
The higher the expectations, “the worlds biggest” the disappointment.
To be satisfied with your results, you’ll is necessary to have realistic goals.
With SEO, you can’t really expect top ranks and vast websites traffic in a month or two, if your orbit has just been registered.
You can’t expect to outrank the online vicinity of a strong competitor with millions of relations, with a tight budget and no scaling even though they are apply some good SEO tactics.
In some subjects, the entire race might be way out of your organization. That’s when you have to dig in deeper, to find those keyword opportunities that are easier to rank for.
You should still start with SEO as soon as possible, but start big. Look for keywords at relatively low rival and improve your acces up before saying that SEO does not work for you.
5. You’re not patient enough
Sometimes you precisely need to be more patient.
Most SEOs will tell you upfront that it can take from 6 to 12 months to see the top positions.
Some will claim that they can get you to the# 1 recognize in the first month. It’s probably false and you should stay away from them.
You should always see progress in the first month.
If it’s a new website, that might be as little as the first sheets coming indexed.
So, if you’re not yet in the position you’ve wished for but have increased in rankings in comparison with the previous month, precisely present it a little more time. You’re on the right path.
If you want to find out more on the reasons why it makes so long to rank in Google and other search engines and what you can do to speed things up, check out this article.
6. National budgets is too small
Actually … you CAN have high expectations. But for the right budget.
If your budget is too small, you might not be able to do everything you require and you might be brought to an end saying that SEO does not work for you.
SEO includes things like: good server, choosing technical SEO problems, keyword experiment, material market, social media, investing in ties-in and many others.
If you want to scale it up quickly and efficiently, the truth is that you will need a significant investment.
Clients often ask me:” Why is it that SEO takes so long ?”
Sure, part of the answer is:” Because Google .”
However, I’m always confident I can speed things up by scaling.
But why does scaling speed up the process, you may ask?
Well … it’s pretty straight forward 😛 TAGEND
More material= more keywords shielded faster More connects= faster higher authority More observing= better/ faster tweaking More programmers= faster website, more helpful peculiarities, better UX, etc.
But all those above= more money.
Are you developing the content for 5 lists per month? Pump that to 10. Are you consolidating the site’s structure with 2 monthly blog uprights? Up it to blog announces. Are you procuring 1-2 relates per month? Make that 5 and so on.
Many beings get into SEO because they can use time instead of money to drive traffic to their websites and businesses.
However, hour can’t scale things up. Merely coin can. If you want to rank faster, you’ll need to outsource some work.
7. You’re not concentrates on Mobile
I know, I know, you’ve been hearing that Mobile SEO is very important and that most traffic is now coming from mobile devices.
The real thing here is that most professionals succeed from a desktop computer. So, the first contact with any issue, be it web developing or SEO associated, is on desktop, most of the times.
Often hours I find myself securing a speedy publish on the desktop and entirely forgetting to check how it examines on mobile devices.
And although I browse websites on portable( as a consumer ), when a client asks me something or signals an issue, I immediately check it on my computer( the phone is busy at my hearing anyway ).
In SEO, you always have to keep in mind that Google employs mobile first indexing.
If you’re mostly working from a desktop computer, like me, retain to always right-click in Chrome and made inspect.
You can select multiple device kinds to stop any issues.
But sometimes, phones behave differently than the desktop Chrome browser does( even when set on mobile view ), so it’s always best to check on a physical phone itself.
And don’t forget to check on both Android and iOS.
Test if links wreak, test if scrolling occupations, test the entire checkout process, research, assessment, test.
Ask your friends to assessment, ask your mom to evaluation ask your cat to assessment. If the “cat-o-nine-tail” can be utilized it, you’re good to go.
In addition to that, consider that CSS hidden content also follows the mobile-first mentality.
Feel comfortable to combine desktop pillars into sliders, or compress long paragraphs of verse into dropdowns.
For example, on an eCommerce website, you might have a small description before your commodities, on the two categories page.
If on mobile designs the verse pushes the products very far down, the users won’t be able to quickly envision them when they laded the page.
You can diminish the mobile description by using a’ read more’ join which provokes a dropdown with the rest of the content.
8. You don’t analyse and you underestimate your competitor
“If you know the enemy and know yourself, you need not fear the result of a hundred debates. If you know yourself but not the opponent, for every victory gained you will likewise suffer a rout. If you know neither the foe nor yourself, you will succumb in every battle.”- Sun Tzu
Deep, isn’t it?
Google Analytics and Search Console are very good friends, but they only show you the necessary data for your own website.
Sometimes, it’s not enough to only do research about yourself. You have to analyze your race! Not doing this, might end up in saying that SEO does not work for your website.
That’s why having an SEO Tools Set like CognitiveSEO is a good hypothesi. You can analyze and check your contestants to see how they accomplish and acquisition gaps.
So, if you want to improve your SEO campaigns, make sure you always perform an SEO Competitor Analysis.
9. You’ve skipped keyword experiment
New patrons often come to me because they are not satisfied with the results they got from their previous SEO partners.
Many times, after a speedy analysis, I can distinguish that the deed tags and meta descriptions had still not been optimized at all!
That lets me know that keyword research hasn’t been performed.
I’ve seen countless’ SEO pack’ gives around, which are mostly PBNs or different connect building tricks. 5 relates per month … 10 associates per month … and so on.
It mystifies me and I don’t agree with it, but I guess it’s about money…
They’re easy to sell and can often offer quick develops. But those results might only last a very short time and I can bet on who the contract you’ve signed embraces( spoiler alert, it’s not you ).
However, while those relations might be helpful in certain situations, they probably won’t get you anywhere without the freedom keyword in the right places.
Make sure you do your keyword study!
10. You’re not prioritizing the right things
It might not be that you’re doing SEO wrong. It has the potential to be that you’re doing the wrong type of SEO or at the wrong time.
Why applied so much effort into going that 100% PageSpeed score if your loading times are already between 1-3 seconds?
Why write more blog material when you haven’t finished optimizing your category sheets?
If you have a small website and no SEO has been played, start with keyword research and title tags optimization. If you have a website with a lot of epitomes, start by compressing your images. If you have a huge website with a great deal of filters, make sure you prioritize crawlability and indexability by optimizing your faceted piloting.
Sometimes, it might be design( if your website is too outdated for your audience ). Other meters, it might be UX.
It’s different from website to website.
That’s why an SEO audit is crucial for your website’s success, extremely if your website is huge.
But not just any SEO audit will do. You need an SEO Audit that actually inspects in-depth at all your issues and then prioritizes them properly.
11. You’re dismis organization, clink extent& internal associate
A website’s structure defines how easily users and search engines will navigate and understand your content.
Make sure you organize your website accordingly.
You should ever prevent important sheets peak 3 clicks away from your homepage.
If you’re using pagination, make sure all your pages are linked to from the first archive/ category page.
Moreover, if you’re not doubling down previously on internal attaches, you should.
Use your blog to always link to important sheets, such as product category sheets, applying related and keyword rich secure texts.
There’s no retribution for using too many internal attaches. Well … only don’t meet everything an internal join and you’ll be fine.
12. You’re discount backlinks
I’ve been propitiou enough to be able to help most of my buyers grade high-pitched with very few joins if any links at all.
But once in a while, there are projects that even the best SEOs can’t handle without actively engaging backlinks.
I like to think of myself as being able to do everything without connects, but I likewise what to be as efficient as possible.
Getting backlinks is not bad. They’re just exercised improperly.
In some contingencies, your website simply needs more jurisdiction. And the fastest way to build it is by having caliber backlinks.
If the number of attaches your entrants have far outweighs yours, you’ll have a hard time outranking them.
Sometimes, it might just mean it makes longer to see answers, considering you’re doing everything else right.
Other ages, it’s just plain impossible.
Links can help you kickstart that initial progress to help you gain your client’s trust and secure a long-term deal.
The best thing you can do is to build relationships, through material marketing and shareable material, such as case studies or interviews with industry-leading experts.
Don’t just stop at association build. Try to be involved and build a small community. That’s what Google likes.
Sometimes, however … you can just buy the links.
Of course, you don’t want to buy and spammy links that is likely to get your website penalized.
But it’s wise to understand that links are ads and ads are paid for. The internet operates based on ads, so own it.
You can always nofollow your compensate connects( just like Google tells you to do ).
Nofollow connections can also improve higher-rankings and I’ve seen this with my own hearts on my own clients.
13. You don’t understand your public
The audience is much more important for SEO than you think. It can realise or break your SEO strategies. You might be saying: neh, SEO is not working for me when the actual problem is the way you undertake your gathering.
You might have the best interest and the greatest information in your material market policy. But if you don’t deliver it in the appropriate format or tone of voice, you won’t be getting the best results.
Maybe your gathering wishes video content. Then stop spend so much time writing articles. Just use your video writes as repurposed content on your blog instead.
Make sure you understand your audience well and make decisions based on that.
14. You’ve externalized to the wrong SEO agency
I hate talking about this, but experiencing a good SEO company or digital sell authority isn’t an easy task.
Even more … in the pandemic epoch of 2020-2021, beings have rebranded as professionals in digital market studies. Much to say … they’re not really experts.
So, be very picky when choosing who you work with. Now are some more things to look after when hiring an SEO company.
On the other hand, if you are an SEO company, here’s how to convince your clients to buy your SEO services.
15. You’re not monitoring your results
Correctly monitoring decisions is a very difficult task. Sometimes, is not that SEO does not work but checking upshots properly does not work.
That’s because monitoring isn’t just about traffic and conversion proportion optimization.
It’s about detecting new opportunities to do things better.
But even so, whether it’s a drop in traffic or a drop in alterations, the sooner you see it, the sooner you’ll be able to fix it.
There are many gimmicks, such as using Google Search Console to identify secondary keywords for sections either already ranking pretty well.
Go to the Performance Section, select a page that’s already rank well and then go back to the Inquiry division. Activate Positions and CTR and look for those quotations that have a good click through rate.
You can then start adding that keyword to your material to grade better for it in the search engines. If you want even better outcomes, try out the CognitiveSEO Content Optimization Tool.
Or, you can use a Secondary Dimension( Behaviour> Landing Page) on the Organic Traffic Channel in Google Analytics to figure out which pages converted the most wonderful. Then you can mix those with the Google Search Console query data to know( with approximation) which prepared of keywords accompanying the most conversions.
Tools such as Google Analytics got a lot of filters that allows you to figure out which is what happened on your website so make sure you use them for better SEO results.
I hope this list of 15 reasons why your SEO doesn’t work helps you figure out what you’ve been doing wrong or at least gives you a brand-new perspective on your SEO campaigns.
Complex SEO strategies and tricks are awesome, but you always have to make sure you stick to the basics first.
Do you think there are other reasons why someone’s SEO strategy might not work? Share them with us in specific comments division below.
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